One, it is damn entertaining to see competitors, especially amateurs, stuff that many dogs and buns in their face holes. And stomach-turning. And awesome. And horrifying. And hilarious. The gag reflexes and wide-eye expressions and cheek stretching are of particular intrigue. Turning away is involuntary. So is turning to watch more.
Two, it evokes some bigger questions about our appetites for gluttony and spectacle, not to mention hunger and obesity.
Then there's always the less-intense question: How'd the winner do it? George (above), who declined to provide his last name because he was sheepish about being known for eating six dogs in the tiny three-minute-plus window, broke it down like this.
"You gotta just f****** do it," he said. "Once you decide to do it, you gotta just do it."
Domingo Rivera does Doggie Stylez every Tuesday and Thursday at Anthony Lane's The Planet, a hub for young shennanigans like Beirut (or "beer pong") and themed nights like salsa, Italian and comedy. The menu is pretty simple and saucy: A choice of original, polish, hot or smart dog foundation is $3 and toppings like chili, cheese, bacon and guacamole are a $1 each to lavish on, or folks can wrestle with a Cali (with bacon, guac and cheese, $6) or a DaKine (bacon, pineapple, teryaki, $4).